Track Opportunity Assessment

Track Opportunity Insights

Product Layout and Business Design

Product Definition and Innovation

Multi-Brand Strategy OR Single-Brand Strategy

Dynamic Management of Competitive Positioning

Selection of Business Battle Models and Construction of the 5P Strategy System

Selection of Business Battle Models

Competitive Positioning

Product Line Planning

Sweet Spot Pricing

Building Channel Tiers and Formulating Channel Strategies

Targeted Communication and Budget Management

Planning the Battle Map

Planning the battle map is the first step in strategy implementation. By clearly defining strategic goals and resource allocation, a detailed action plan is formulated. The battle map covers both long-term and short-term objectives of the enterprise, as well as the specific paths and steps to achieve these goals, including but not limited to:

① Strategic Action Plan

A detailed description of the pathways to achieve each strategic goal, including specific steps, timelines, and resource allocation

② Resource Allocation Plan

Clearly defines the resources required for each strategic action to ensure sufficient support during execution

③ Key Result Definition

Defines the key results for measuring strategic execution, helping track and evaluate progress

Identifying Key Battles

Identifying key battles involves determining which specific projects or activities are crucial to achieving strategic goals. By focusing on these pivotal battles, the enterprise can concentrate resources and efforts to ensure successful attainment of strategic objectives, including but not limited to:

① Key Battle List

Lists the most important projects or activities for achieving strategic goals, detailing the objectives, scope, and expected outcomes of each battle

② Priority Ranking

Ranks key battles according to importance and urgency to ensure rational resource allocation and execution order

③ Risk Assessment and Analysis

Evaluates potential risks associated with each key battle and proposes corresponding countermeasures

Dynamic Competitive Adjustment

Dynamic competitive adjustment refers to timely adaptations of strategy and tactics during execution based on changes in the market and competitive environment. Such adjustments enable flexibility and maintain competitiveness.

① Market Monitoring and Analysis

Regularly monitors and analyzes market and competitive environment data to help the enterprise promptly understand external changes

② Strategic Adjustment Recommendations

Provides strategic and tactical adjustment recommendations based on the latest market and competitive analysis

Annual Strategic Review

The annual strategic review is a comprehensive assessment of the strategy execution over the past year. Through the review, enterprises can summarize successes and lessons learned, optimizing future strategic planning and execution.

① Annual Strategy Execution Analysis

Detailed discussion and summary of strategy execution over the year, including goal achievement, resource usage, and key battle execution effectiveness

② Success and Failure Case Analysis

Summarizes successes and lessons learned during strategy execution, proposing improvement suggestions

③ Future Strategy Optimization Recommendations

Based on the review results, proposes specific suggestions and action plans for future strategy optimization